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101 Ways: To Market Your Business (pb) 2007 by Griffiths
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  SPECIFICATION
101 WAYS: TO BUILD A SUCCESSFUL NETWORK MARKETING BUSINESS (pb)2008
Author: ANDREW GRIFFITHS
ISBN: 9781741149593
Year: 2008
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: MARKETING & SALES/ CUSTOMER CARE
Series: 101 WAYS
Edition: 1
Format: Paperback
Language: English
Pages: 227
 ABOUT THE TITLE
The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, but others fall by the wayside. Why do some fail while others prosper?
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 TABLE OF CONTENTS
Acknowledgments
• Introduction
• Why network marketing?
• Reality versus fiction
• The most important message
• How to get the most out of this book
• Section 1: Choosing your network marketing business
• Finding the right network marketing business for you
• The good, the bad and the downright ugly
• Networking versus pyramid schemes
• Take your time and do your homework
• Always get your information from a credible source
• Anyone can succeed in network marketing
• Many fail but many succeed in a big way
• There will always be hurdles to overcome
• Section 2: It is a business
• Treat it like a business, not a hobby
• Make a commitment and your chances of success will increase
• Understanding the universal laws of business
• Network marketing is a numbers game
• You may not like everything about your business
• It’s not always convenient
• Manage your time, and profitability will come to you
• Having your door open for business
• Set up a separate bank account
• Manage your money wisely
• Section 3: Understanding how your business works
• Understanding the alphabet soup of your business
• What is the ‘line of sponsorship’ and why is it important?
• Compensation plans and bonus scales
• Rewards and recognition
• Ethics and conduct
• Get to know the company representatives
• Section 4: Using dreams and goal-setting to succeed at network marketing
• It all starts with a dream
• Do YOU need a little help to define your dream?
• The power of the written word to help you achieve
• Surround yourself with the right pictures
• Let your dreams evolve
• Go dream-building
• Review your dreams daily
• Be wary of the dream-stealers
• Set your goals
• Review your goals daily
• Goals in sand—dreams in concrete
• Section 5: We all need training and we all need support
• Plug into the support system
• Increase your knowledge to increase your income
• Find yourself a proven coach
• Become a good student and be open to learning
• Systemise your business wherever you can
• Don’t dilute the system
• Become duplicatable to increase your earning potential
• Use all the tools available
• Section 6: Develop yourself
• Moving out of your comfort zone
• Overcoming fears (and we all have them)
• The secret ingredient is motivation
• Dress for success
• Building relationships
• Staying healthy and fit is good business
• Finding that elusive balance
• Section7: It’s a network of people
• It’s more about people than product
• Develop your people skills
• Understanding personalities (they are not all the same)
• Relating to other people
• Be the leader you want to be
• Teamwork makes the dream work
• Take your eyes off yourself
• Empowering people
• Lead by example
• Don’t expect others to do what you’re not prepared to do
• Have some fun
• People don’t want a ‘job’
• Section 8: Products and selling
• Know your products thoroughly
• Be a 100% user of your own products
• Pay for the products you use yourself
• Selling is part of any business
• A little multiplied by many equals a lot
• Using retail profit to help build your business
• Section 9: Prospecting, contacting and inviting
• Making a list of prospects
• Never judge a book by its cover
• Continually add to your list
• Meet people, don’t go out and hunt for people
• Inviting people to look at your business
• Looking for lookers
• It’s an invitation, not an explanation
• Don’t try to convince people
• Section 10: Presenting your opportunity to others
• It doesn’t have to be perfect
• Be sure both partners are present
• Make a friend
• Sell the dream, not the business
• Don’t suffer from detail-itis
• Make the next appointment
• Overcoming objections
• Objections are sometimes questions in disguise
• Is it an objection or an excuse
• Learning to overcome objections
• Leading people from objections to getting started
• Section 11: Some of the challenges we all face in network marketing
• Coping with rejection
• The people factor
• Disappointment is part of the game
• Politics
• People’s perceptions
• Negativity from those closest to you
• You won’t always hit your goals
• Section 12 Attitude—it’s only everything
• If you think you can, you can—if you think you can’t, you can’t
• Don’t swear the small stuff
• Surround yourself with positive people
• Read positive, reinforcing books
• Stay away from negative influences
• The power of being consistent
• Never give up
• Twenty bonus tips for building your network marketing business
• Never stop learning
• Be a person of your word
• Opinions versus facts
• Don’t become a networking fanatic
• Criticism means you’re on track
• What other people think about you is none of your business
• Status will keep you broke
• Be organised
• Don’t let your past hold you back
• Never, ever, pass negativity on to your team
• Become a good student so you can become a great teacher
• Don’t become one of those ‘in everything but not committed to anything’ people
• Practise delayed gratification
• Make money, make a friend and make a difference
• Be loyal to your organisation
• Stay up to date on who’s who in your business
• Structure your business to be profitable
• Give and you will receive
• Quitters never win and winners never quit
• In the end, ‘if it has to be, it’s up to me’
• Thirty ongoing checks and balances
• Final note from the authors
• Recommended reading
• About the authors
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