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  SPECIFICATION
BILL & DAVE: HOW HEWLETT & PACKARD BUILT THE WORLD'S GREATES
Author: MICHAEL S. MALONE
ISBN: 0143102397
Year: 2007
Publisher: PENGUIN BOOKS INDIA
Category: BUSINESS & PROFESSIONS
Edition: 1
Format: Paperback
Language: English
Pages: 438
 ABOUT THE TITLE
This is not a history of the Hewlett-Packard Company or a book of business theory or a definitive biography of William Hewlett and David Packard. I have chosen to write this book this way because of the desperate need the business world has right now for an archetype of enlightened management enduring quality and perpetual innovation. It is not enough to simply tell the story of Hewlett Packard and their company. What are needed are the why? and the how?
The most momentous first meeting in modern business history took place in the unlikely setting of a bench beside a football field between two Stanford University students in pads and helmets. A few years later in 1938 Bill Hewlett and Dave Packard were working in a small garage in Palo Alto California building their first product an audio oscillator. It was the start not only of a legendary company but also of an entire way of life in Silicon Valley—and ultimately of our modern digital age.
Acclaimed journalist Michael S. Malone is the first to get the full story based on unlimited and exclusive access to corporate and private archives along with hundreds of employee interviews. He draws on new material to show how some of the most influential products of our time were invented and how a culture of innovation led HP to unparalleled success for decades. Malone also shows what was really behind the groundbreaking management philosophy—“the HP way”—that put people ahead of products or profits.
Bill and Dave at its heart is a character study of two amazing men who revealed their character in how they structured their business in the men and women they hired and most of all in the power they entrusted to even the lowliest HP employee. Their story is something of a miracle—one from which we can never stop learning.
AUTHOR:
Michael S. Malone a Silicon Valley native is one of America’s most distinguished technology journalists. The former editor of Forbes ASAP and currently a popular Web columnist for ABC he has written for The Wall Street Journal The New York Times Wired and Fast Company magazines. Among his books are The Big Score The Virtual Corporation Infinite Loop and Intellectual Capital. He lives in Sunnyvale California.
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