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  SPECIFICATION
BLOG PODCAST, GOOGLE, SELL THE COMPLETE GUIDE TO MAKING ONLINE PROFIT (pb)2012
Author: CRESTA NORRIS
ISBN: 9780749463830
Year: 2012
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: E-COMMERCE / E-MARKETING
Edition: 1
Format: Paperback
Language: English
 ABOUT THE TITLE
Anyone with access to a broadband connection can make money online, but how do you connect with your target audience, reach new customers and grow your businesses to make a comfortable profit?

Blog, Podcast, Google, Sell combines all the latest tools and know-how to help make your online business more visible and more valuable. It provides guidance on the key steps in starting up, from setting up a website and choosing your domain name to using Google analytics and selling your business for millions. Covering all aspects of online trading, it will teach you how to:

• Write engaging copy for your website
• Use your blog as a marketing tool
• Create and edit audio and visual podcasts
• Manage your data
• Set up advertisements using Google Adwords
• Effectively research competitors online
• Target customers who are ready to buy

With real-life case studies highlighting the ingenious ways that people make money from the internet, it also includes vital information on how to protect yourself - and your reputation - online. Containing all the secrets of success, Blog, Podcast, Google, Sell is the ultimate guide for anyone who wants to start trading, get marketing and turn your website into a successful retail operation.

Author: Cresta Norris is experienced in online marketing. She has been the head of new media content at UKTV (joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients and is the author of A Quick Start Guide to Online Selling and You.com



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 TABLE OF CONTENTS
How to use this book
• Chapter 1: Starting out
• The writing
• Getting technical
• Your blog
• How to put together your own website
• What’s in a name?
• Choosing the right host company
• Understanding your customers and developing your website
• What’s the point of podcasts?
• Creating audio and video material
• How to edit audio
• How to edit your podcast
• The finished product
• How to upload your podcast
• Chapter 2: How to use your website to sell online
• Setting up your AdWords account
• Attracting traffic
• Setting your budget
• Be competitive with yourself
• Get to know your control panel
• How to set up advertisements using Google AdWords
• How to make your ad relevant and have it clicked on
• Making the right people click on your ad
• Different methods of selling online
• Using your product as a test case
• Chapter 3: Sophisticated online tricks of the trade
• How to research competitors online
• Paying for your ads
• Managing your data
• Gathering data about your customers and competitors
• Lead generation and enticing customers for big ticket items
• Reaching customers who are ready to buy
• Expanding your list of keywords
• Maintaining the quality of your ad
• Selling in a virtual world - how to sell things that don’t exist!
• Analytics
• Chapter 4: Managing success
• Finding investors
• Growing the business through a blog
• How to sell your business once you are successful
• Conclusion
• Appendix
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