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BMP: CUSTOMER FOCUS: A STRATEGY FOR SUCCESS (pb)2004
Author: ROGER G. LANGEVIN
ISBN: 817649657X
Year: 2004
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: MARKETING & SALES/ CUSTOMER CARE
Series: BEST MANAGEMENT PRACTICES
Edition: 1
Format: Paperback
Language: English
Pages: 99
 ABOUT THE TITLE
The underlying premise for Customer Focus is quality is Judged by Customers - and must take into account all product and service feature s that contribute value to customers and lead to customer satisfaction preference and retention …It demands constant sensitivity to changing and emerging customer and market requirements…” - from the book as strategic concepts customer-driven quality and service have moves to the top of the list for most managers a day does not go by without some reminder of how important these factors these become. The tools that book uses to examine and develop these topics are both familiar and critical. Market research quality systems and performance measures are an essential part of a sound strategy to deliver the best that can be achieved for any customer.
AUTHOR:
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