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  SPECIFICATION
BUSINESS INNOVATION IN THE 21ST CENTURY: A COMPREHENSIVE APP
Author: PRAVEEN GUPTA
ISBN: 8121929458
Year: 2008
Publisher: S. CHAND & COMPANY LIMITED
Category: BUSINESS & PROFESSIONS
Edition: 1
Format: Paperback
Language: English
Pages: 308
 ABOUT THE TITLE
Business innovation in the 21st century sounds like an ambitious project. This book was undertaken to evolve the understanding of the innovation process which is so little understood for so long. At first the task appears to be impossible to accomplish however having so many accomplices with a common goal this project is now a reality. The book presents a comprehensive approach to the innovation process. While writing as well as editing various contributions. The purpose of this book is to provide comprehensive coverage of innovation related processes and a new framework of innovation a framework which is suitable for the internet generation and the knowledge age. The goal of developing such a framework is to facilitate standardization of the innovation process so that results can be more predictable and so that innovation can be produced on demand.
AUTHOR:
PRAVEEN GUPTA
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 TABLE OF CONTENTS
Preface
Acknowledgements
Foreword
Introduction
Reading Roadmap
PART I: EVOLVING INNOVATION
Chapter 1. History Of Innovation
Chapter 2. Creativity And Innovation
Chapter 3. The Conventional Tools Of Creativity
Chapter 4. Innovation In The Information Age
Chapter 5. Need For Innovation On Demand
PART II: UNDERSTANDING INNOVATION
Chapter 6. Brain Hardware And Innovation Processes
Chapter 7. Framework For Innovation
Chapter 8. Room For Innovation
Chapter 9. Innovation Deployment
Chapter 10. Measure Of Innovation
PART III: INSTITUTIONALIZING INNOVATION
Chapter 11. Innovation In Services
Chapter 12. Protecting The Innovation
Chapter 13. Commercializing The Innovation
Chapter 14. Managing Innovation
FINAL THOUGHTS: WISDOM OF INNOVATION
Bibliography
A Note From The Publisher
Contributors’ Biography
Index
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