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  SPECIFICATION
CAMBRIDGE O LEVEL COMMERCE (2ed)
Author: MARY
ISBN: 9781107579095
Year: 2016
Publisher: CAMBRIDGE UNIVERSITY PRESS
Category: COMMERCE
Edition: 2
Format: Paperback
Language: English
Pages: 558
Level "O" Level
 ABOUT THE TITLE
This second edition for Cambridge O Level Commerce syllabus (7100) is thoroughly updated for first examination from 2018. Written by an experienced author in an engaging and accessible style this Coursebook provides comprehensive coverage of the syllabus and contains lots of activities and practice questions to help students apply commercial theory, with up-to-date, real-life examples.

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 TABLE OF CONTENTS
Introduction
Topic
1. Production:
1. Chain of production
2. Specialization and division of labour
3. Commerce
4. Relationship between industry, commerce and direct services
Topic 2. Retail trade:
5. Role of the retailer in the chain of distribution
6. Types of retailer
7. Large-scale and small-scale retailing
8. Selling techniques and methods, and the implications of e-commerce
9. Trends in retailing
Topic 3. Consumer credit:
10. Use of credit
11. Types of credit
Topic 4. Wholesale trade:
12. Role of the wholesaler in the chain of distribution
13. Functions and services of the wholesaler
14. Intermediaries in the wholesale trade
Topic 5. Documents of trade:
15. Documents of home trade
16. Terms of payment
Topic 6. International trade:
17. Importance of international trade
18. Balance of trade and balance of payments
19. Customs authorities
20. Free trade, trading blocs and protectionism
21. Difficulties faced by exporters and importers
Topic 7. Advertising:
22. Role of advertising
23. Advertising media
24. Methods of appeal (devices)
25. Sales promotion
26. Trends in advertising
Topic 8. Communications:
27. Importance of communications in trade and the global market
28. Methods of communications
29. Postal services
30. Trends in communications
Topic 9. Transport:
31. Transportation
32. Containerisation
33. International transport – ports and airports
34. Transport documents
35. Developments and trends in transportation
Topic 10. Warehousing:
36. Role of warehousing
37. Types of warehouse
Topic 11. Insurance:
38. Purposes of insurance
39. Business and personal risks
40. Insurance principles
41. Effecting insurance cover
42. Statistical basis of insurance
43. Effecting a claim
Topic 12. Banking:
44. Banking services
45. Means of payment for home and international trade activities
46. Trends in banking
Topic 13. The Business Unit:
47. Location of a business
48. Public and private sectors
49. Main forms of business organisations in the private sector
50. Franchises
51. Multinationals
Topic 14. Finance:
52. Sources of finance
53. Finance for commercial activity
54. Improving commercial performance
Topic 15. Changing Environment of Commerce:
55. Commercial activity and the external environment
56. Commercial and environmental effects of e-commerce
57. Commerce and the environment
58. Consumer protection
Examination Guidance
Answers
Glossary
Index.
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