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  SPECIFICATION
CAREER AWARD BUSINESS: STANDARD LEVEL (pb) 2003
Author: CHRIS J. NUTTALL
ISBN: 0521750946
Year: 2003
Publisher: CAMBRIDGE UNIVERSITY PRESS
Category: BUSINESS STUDIES
Series: CAMBRIDGE INTERNATIONAL EXAMINATIONS
Edition: 1
Format: Paperback
Language: English
Pages: 320
Type School Reference
 ABOUT THE TITLE
THIS LIVELY & ACCESSIBLE TEXT DEALS WITH THE PRACTICAL APPLICATION OF A VARIETY OF BUSINESS DISCIPLINES. THE DEFINITION OF KEY TERMS USED IN KEY BUSINESS AREAS.INCLUDES STIMULATING ACTIVITIES, PAST EXAMINATION QUESTIONS FOR THE CORE MODULES & ASSIGNMENTS.
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 TABLE OF CONTENTS
Introduction; Part 1. Business organisation and environment: 1. The nature of business; 2. Types of business; 3. Business objectives and the provision of capital; 4. The internal structure of organisations; 5. People and departments; 6. The elements of employment; 7. The influence of the business environment; 8. Markets and customers; Exam questions; Glossary; Part 2. Effective Business Communication: 9. Communication in business; 10. Written communications; 11. Communicating in groups;12. Interviews; 13. Using visual aids; Exam questions; Glossary; Part 3. Business Finance: 14. The importance and use of finance; 15. Financial reporting; 16. Financial accounting; 17. Cost and management accounting; Exam questions; Glossary; Part 4. Marketing: 18. The importance of marketing; 19. Marketing research; 20. Marketing planning; 21. The marketing mix 1: product; 21. The marketing mix 2: price; 22. The marketing mix 3: promotion; 23. The marketing mix 4: place; Exam questions; Glossary; Part 5. Human Resource Management: 24. Human Resource Management; 25. Employment; 26. Meeting human resource requirements; 27. Working together; 28. Motivation and training; Exam questions; Glossary; Part 6. Interpersonal Business Skills: 29. Listening and questioning; 30. Assertive behaviour; 31. Presentations and meetings;32. Communicating one to one and with customers; Assessment guidance; Glossary; Part 7. Business Start-Up: 33. Identifying a business opportunity; 34. Setting up in business; 35. Finance for the start-up business; 36. The business plan; Assessment Guidance; Glossary; Part 8. Customer Care: 37. The role of customer care; 38. Reliability in the delivery of customer care; 39. Communicating with customers; 40. Solving customers’ problems; Assessment guidance; Glossary; Index
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