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CONSUMER BEHAVIOR 8e(pb)2006
Author: LEON G. SCHIFFMAN
ISBN: 8177581104
Year: 2006
Publisher: PEARSON EDUCATION ASIA
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 8
Format: Paperback
Language: English
Pages: 611
 ABOUT THE TITLE
THIS BOOK INTENSIFIED EMPHASIS ON MARKETING STRATEGY, USING BOTH THEROTICAL & APPLICATIONS ORIENTED APPOACH. THE TEXT IS HIGHLY READABLE & THAT CLEARLY EXPLAINS THE RELEVANT & TIMELY CONCEPTS ON WHICH THE DISCIPLINE OF CONSUMER BEHAVIOUR IS BASED.
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