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CRAFTING CUSTOMER VALUE: THE ART AND SCIENCE (hb)2002
Author: DUCHESSI
ISBN: 8179920380
Year: 2002
Publisher: RUPA & CO. (SONA BOOKS) INDIA.
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Hard Cover
Language: English
Pages: 193
 ABOUT THE TITLE
USING SEVERAL COMPREHENSIVE & HIGHLY INTEGRATED FRAMEWORKS, PETER DUCHSSI PROVIDES STRATIGIES FOR DEFINING CUSTOMER VALUE & FOR DEVELOPING THE CRITICAL BUSINESS, PERSONNEL, QUALITY & INFORMATION SYSTEMS THAT ARE RESPONSIBLE FOR DELIVERING CUSTOMER VALUE.
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