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CREATIVE BUSINESSWOMAN: SIMONE TATA (pb) 2008
Author: SHRINIVAS PANDIT
ISBN: 0070656770
Year: 2008
Publisher: MCGRAW-HILL EDU (INDIA) PVT LTD.
Category: LEADERSHIP / TRAINING
Series: LEADERSHIP ESSENTIALS SERIES
Edition: 1
Format: Paperback
Language: English
Pages: 65
 ABOUT THE TITLE
India s best known cosmetic company Lakme (brand value Rs 200 crore or Rs 2 billion) belonged to the House of Tatas. Westside the retailing venture of Tatas (turnover Rs 112 crore or Rs 1.12 billion; profit after tax Rs 17 crore or Rs 170 million as of March 2003) operates a chain of 12 stores in major metros across the country. The retail stores have become the darling of India s burgeoning middle and elite class. Both are creations of the connoisseur of aesthetics its chairperson the stately Simone Tata. Simone Tata occupies a small office in the grand Bombay House on Sir Homi Mody Street in Fort Mumbai. Bombay House occupies a place of pride in every Indian s heart. From there beams India s most endearing durable and dignified corporate brand -- Tata. The Tata empire is run from this august small edifice.
AUTHOR:
Shrinivas Pandit
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 TABLE OF CONTENTS
PREFACE vii
ACKNOWLEDGEMENTS ix
INTRODUCTION 1
AESTHETICISATION OF EVERYDAY LIFE 2
CREATIVE BUSINESS DESIGNING 6
ASSIMILATION OF CULTURE 12
EVOLUTIONS AND TRANSITIONS 16
A CREATIVE BUSINESSWOMAN- SIMONE TATA 20
NAVAL ENCOURAGES SIMONE 24
A TECHNOCRAT IN LIPSTICK 27
THE EVOLUTION OF LAKME 30
LAKME MEANS LAKSHMI, UNBELIEVABLE! 35
FROM LAKME TO WESTSIDE 38
TRANSITIONS OF A CRAFTSMAN 42
LESSONS FROM DIFFICULT TIMES 45
CREATIVITY LEADS TO COMPETENCE 48
COMPETENCE OPENS UP OPPORTUNITIES 51
CHANGE THE FUNITURE IN MIND 55
A CREATIVE BUSINESSWOMEN 59
TAKE-AWAYS 63
AUTHOR'S PROFILE 65
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