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  SPECIFICATION
CULTURAL DIMENSION OF INTERNATIONAL BUSINEESS, THE 5e(pb)
Author: GARY P. FERRARO
ISBN: 8131712427
Year: 2007
Publisher: PEARSON EDUCATION ASIA
Category: BUSINESS & PROFESSIONS
Edition: 5
Format: Paperback
Language: English
Pages: 216
 ABOUT THE TITLE
For junior/senior level undergraduate/graduate courses in Anthropology of Business International Business Applied Anthropology International Marketing and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture ethnocentrism and culture change; (2) the nature of the communication process both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person. Author: Gary P. Ferraro
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 TABLE OF CONTENTS
1. Cultural Anthropology and International Business.
2. Cultural and International Business: A Conceptual Approach.
3. Communicating across Cultures: Language.
4. Communicating across Cultures: The Nonverbal Dimension.
5. Contrasting Cultural Values.
6. Negotiating across Cultures.
7. Coping with Culture Shock.
8. Developing Global Managers.
Appendix A: Cross-Cultural Scenario Discussions.
Appendix B: Locating Relevant Cultural Information. References. Index.
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