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  SPECIFICATION
E-COMMERCE, 13e (pb) 2019
Author: KENNETH C. LAUDON
ISBN: 9789353063153
Year: 2019
Publisher: PEARSON EDUCATION ASIA
Category: E-COMMERCE / E-MARKETING
Edition: 13
Format: Paperback
Language: English
Pages: 912
 ABOUT THE TITLE
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.



Salient Features
:
• Strong Conceptual Foundation: The content emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts.


• Currency: The annual revision cycle ensures up-to-the-minute currency. You will not find a more current book.


• Real-World Business Firm Focus and Cases: This book contains hundreds of real company examples and over 60 more extensive real-world cases.


• In-depth Coverage of Marketing and Advertising: Two chapters on marketing and advertising, both traditional online and social, mobile, and local, are included.


• In-depth Coverage of B2B E-commerce: An entire chapter is devoted to B2B e-commerce.


• Current and Future Technology Coverage: Both the current Internet environment and emerging technologies and applications such as the Internet of Things, advanced network infrastructure, fiber optics, and 4G technologies are discussed and explored.


• Up-to-Date Coverage of the Research Literature: References from respected academic journals, industry sources, newspapers, and industry publications are the basis of much of the data.


• Special Attention to the Social and Legal Aspects of E-commerce: Chapter 8 is devoted to an exploration of ethical dimensions of e-commerce, an analysis of the FTC, and other regulatory and nonprofit sources.


• Writing That's Fun to Read: A consistent voice and perspective through the entire text makes this engaging and easy to understand.

Chapter-specific Features


• Chapter Opening Cases: Each chapter opens with a story about a leading e-commerce company that relates the key objectives of the chapter to a real-life e-commerce business venture.


• "Insight On" cases: Each chapter contains three real-world cases illustrating the themes of technology, business, and society. These cases take an in-depth look at relevant topics to help describe and analyze the full breadth of the field of e-commerce. The cases probe such issues as the ability of governments to regulate Internet content, how to design websites for accessibility, the challenges faced by luxury marketers in online marketing, and smartphone security.


• Margin Glossary: Throughout the text, key terms and their definitions appear in the text margin where they are first introduced.


• Real Company Examples: Drawn from actual e-commerce ventures, well over 100 pertinent examples are used throughout the text to illustrate concepts.


• Chapter-closing Case Studies: Each chapter concludes with a robust case study based on a real-world organization. These cases help students synthesize chapter concepts and apply this knowledge to concrete problems and scenarios such as evaluating Pandora's freemium business model, ExchangeHunterJumper's efforts to build a brand, and the evolution of eBay.


• Chapter-ending Pedagogy: Each chapter contains extensive end-of-chapter materials designed to reinforce the learning objectives of the chapter.


• Key Concepts: Keyed to the learning objectives, Key Concepts present the key points of the chapter to aid student study.


• Review Questions: Thought-provoking questions prompt students to demonstrate their comprehension and apply chapter concepts to management problem solving.


• Projects: At the end of each chapter are a number of projects that encourage students to apply chapter concepts and to use higher level evaluation skills. Many make use of the Internet and require students to present their findings in an oral or electronic presentation or written report. For instance, students are asked to evaluate publicly available information about a company's financials at the SEC website, assess payment system options for companies across international boundaries, or search for the top 10 cookies on their own computer and the sites they are from.

Author:
Carol Guercio Traver

Graduate of Yale Law School and Vassar College

Many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer Rose, with expertise in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law.

Co-founder with Ken Laudon of Azimuth Interactive, one of the first “ed tech” firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and today a provider of digital media and publisher services for the education industry.

Kenneth C. Laudon

Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored twelve books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written over 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon’s hobby is sailing.
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 TABLE OF CONTENTS
1. INTRODUCTION TO E-COMMERCE
2. E-COMMERCE INFRASTRUCTURE
3. BUILDING AN E-COMMERCE PRESENCE
4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS
5. E-COMMERCE BUSINESS STRATEGIES
6. E-COMMERCE MARKETING AND ADVERTISING
7. SOCIAL, MOBILE, AND LOCAL MARKETING
8. ETHICS, LAW, AND E-COMMERCE
9. ONLINE MEDIA
10. ONLINE COMMUNITIES
11. E-COMMERCE RETAILING AND SERVICES
12. B2B E-COMMERCE
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