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ISBNSpecification
  SPECIFICATION
ENTERPRENEURSHIP THEORY PROCESS PRACTICE 4e (pb)
Author: .
ISBN: 9780170352550
Year: 2020
Publisher: CENGAGE LEARNING AUSTRALIA & NEW ZELAND
Category: ADMINISTRATION / ENTERPRINUERS
Edition: 4
Format: Paperback
Language: English
 ABOUT THE TITLE
Entrepreneurship: Theory/Process/Practice focuses on Asia-Pacific entrepreneurial development with an overarching commitment to environmental and sustainable entrepreneurial practice as well as social and ethical responsibility. Its strong theoretical framework is coupled with an emphasis on the experiential, through a wealth of scenarios, case studies, feedback questionnaires and business plans. This edition has an emphasis on lean entrepreneurship and the business model canvas, which promotes experiential practice aligning with the online material.
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