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  SPECIFICATION
GREAT BUSINESS LETTERS IN A WEEK: 3e(pb)2002
Author: IAN MORRIS
ISBN: 034084941X
Year: 2002
Publisher: HODDER & STOUGHTON
Category: COMMUNICATION
Series: IN A WEEK
Edition: 3
Format: Paperback
Language: English
Pages: 96
 ABOUT THE TITLE
This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters.
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 TABLE OF CONTENTS
1 - Introduction 2 - Sunday: Think about it...and think relationship 3 - Monday: Break some rules 4 - Tuesday: Breaking away from the big rules 5 - Wednesday: Build it well 6 - Thursday: Handling complaints 7 - Friday: Direct mail doesn't have to be junk mail 8 - Saturday: I am writing....
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