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  SPECIFICATION
HYDRAULICS,FLUID MECHANICS AND HYDRAULIC MACHINES (SI UNITS) 20e
Author: KHURMI
ISBN: 1010B026
Year: 2015
Publisher: S. CHAND & COMPANY LIMITED
Category: MECHANICAL ENGINEERING
Edition: 20
Format: Paperback
Language: English
Pages: 701
 ABOUT THE TITLE
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

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Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.
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