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  SPECIFICATION
INDIAN RETAIL, THE (pb)2010
Author: V. RAJESH
ISBN: 9788178061924
Year: 2010
Publisher: PUSTAK MAHAL (INDIA)
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Paperback
Language: English
Pages: 190
 ABOUT THE TITLE
Retail in India, especially the modern self service chains has been at the centre of several press and magazine articles. Vigorous debates about FDI, Corporate Chains and the Conventional stores abound in many a forum. However, in spite of all this hype there are very few books, if any at all that examine this interesting sector and the myriad facets and issues regarding it.

The Indian reTALEs is amongst the first comprehensive books about Indian Retail. Starting off with some deep insights and analysis about the retail scenario, the author moves on to a prescriptive mode detailing various ideas and approaches that a retailer can use to better their businesses. Interestingly, the ideas although presented in a retail context are relevant for several other businesses, namely those engaged in services.
V RAJESH
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 TABLE OF CONTENTS
CONTENTS
Acknowledgements
Foreword by Mr Raghu Pillai
Introduction
- Why these tales about the Indian Retail
- What to Expect from this Book
Indian Retail & Retail Strategy
- Indian Retail—Issues and Opportunities
- E ntering the Indian Retail Sector
- Opportunities in Indian Retail
- Basic Retail Model
- Strategic Retail Management
- Corporate Social Responsibility in Retail
- Way Forward for Indian Retail
Creating Customer WOW
- Customer Expectations
- Time vs Money
- Delivering Better Value
- L everaging Events to WOW Customers
- How Customers Perceive Pricing in Retail
- Using CRM to Deliver Customer WOW
- True-Life Customer Stories and Learnings
Offering a Compelling Assortment
- Private Labels in the Context of Differentiated Assortment
- True Life Customer Stories and Learnings
Store—the Face of any Retailer
- Creating a Memorable Store Experience
- Store Staff Are Key
- Shrinkage & Shoplifting
- An Idea to Create a Mobile Store
- Store Launch—Similarities to a 20:20 match
- Store Launch Experiences
- True Life Customer Stories and Learnings
Landmarks and Memories of Indian Retail
- India’s first corporate supermarket chain
- A Giant Step for Indian Retail
- Indian Retail’s first International recognition
- Some personal memories
Some Retail Jargon
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