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  SPECIFICATION
INTERNATIONAL MARKETING (pb)2000
Author: P. K. VASUDEVA
ISBN: 8174462201
Year: 2000
Publisher: EXCEL BOOKS
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Paperback
Language: English
Pages: 406
 ABOUT THE TITLE
As a result of accelerating technological change and the growth of international competition the discipline of marketing has assumed primary importance in the study of international marketing. With the onset of modernisation privatisation and globalisation international marketing has become an important subject among students and professionals to study and carry out research for economic growth. The second edition focusses on the opportunities and challenges of global markets and on the threat of international competitiveness across a broad spectrum of industries. The completely updated table of contents reflects the latest research findings and practices. International marketing offers chapters on international trade theories business environment planning segmentation and targeting as well as new chapters on the World Trade Organisation competitive analysis competitive strategies and International Financial Management. Each chapter has a summary questions and case studies for ready reference. The bibliography is exhaustive including internet references for further studies. A must read book for MBA students and researchers of International Marketing.
Author: Dr P K Vasudeva is the Principal of College of Communication and Management Bhartiya Vidya Bhavan Chandigarh. He is a visiting Professor in Business School Panjab University; Guru Jambheshwar University Hissar; Institute of Management Technology Ghaziabad and MG State Institute of Public Administration Punjab. He is the Founder Director of Atmanand Jain Institute of Management and Technology (KU) Expert in Intellectual Property National Institute of Science and Communication (CSIR). He has worked as Senior Executive Tata Exports; President Chandigarh Management Association and Vice President National Adventure Club (India). Dr. Vasudeva has done Ph.D. From the Panjab University and MBA from Punjabi University. Having the rewards of MA (English) Rattan (High Proficiency in Hindi) and Highest Proficiency in Nepali he enjoys the image of a linguist. He has also published a large number of research papers articles and reviews.
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 TABLE OF CONTENTS
Part-1 Conceptual Framework of International Marketing and Trade Theories
Introduction to International Marketing
International Trade Theories
Part-2 International Marketing and Functional Approaches to Trade
International Trade Distortions and Marketing Barriers
World Trade Organisation
Part-3 International Marketing Environment: Emerging Scenario and Issues
Political Environment
Legal and Regulatory Environment
Social and Cultural Environment
Economic Environment
Part-4 Management of International Marketing Operations
Product Policy and Planning
Pricing Policy
Logistics Management, International Distribution and Sales Policy
Promotional Management and Advertising
International Marketing Research
Part-5 International Cooperative Strategies
Cooperative International Marketing
Part-6 Identifying Foreign Markets and Export Management
Foreign Markets and Export Marketing Process
Export Marketing Documentation
Part-7 Financial Environment and Decision Making
Sources of Financing and International Money Markets
Currencies and Foreign Exchange
Part-8 Risk Management in International Marketing
Settlement of International Disputes
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