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INTERNATIONAL STRATEGIC MANAGEMENT (pb)2009
Author: MING PENG
ISBN: 9788131512296
Year: 2009
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: STRATEGIC MANAGEMENT
Edition: 1
Format: Paperback
Language: English
Pages: 430
 ABOUT THE TITLE
Discover both sides of international business and how to prepare for the future. International Strategic Management doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition.

* The Strategy in Action boxes, as well as the opening and closing cases, provides up-to-the-minute, real-world examples of the material presented in the book.

* Ethical challenges are presented in the boxes and cases, and ethics-based questions appear in the discussion questions, encouraging students to consider the ethical issues involved in business today

Mike W. Peng, University of Texas at Dalla

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 TABLE OF CONTENTS
* PART I: Foundations of Global Strategy
1. Strategizing Around the Globe
2. Industry Competitions
3. Institutions, Cultures, and Ethics
4. Resources and Capabilities
* PART II: Business-Level Strategies
5. The Entrepreneurial Firm
6. Foreign Markets Entries
7. Strategic Alliances and Networks
8. Global Competitive Dynamics
* PART III: Corporate-Level Strategies
9. Diversifying, and Acquisitions
10. Multinational Strategies, Structures, and Learning
11. Corporate Governance and Social Responsibility
* Appendix: Integrative
* Cases
* Index
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