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INTERNET MARKETING: BUILDING ADVANTAGE IN A NETWORKED ECONOMY (W/CD) (pb)2002
Author: RAFI A. MOHAMMAD
ISBN: 007049911X
Year: 2002
Publisher: MCGRAW-HILL EDUCATION ASIA
Category: E-COMMERCE / E-MARKETING
Edition: 1
Format: Paperback
Language: English
Pages: 726
 ABOUT THE TITLE
THE MARKETSPACE FRAMEWORK REPRESENTS AN INNOVATIVE SHIFT IN THE WAY THAT ACADEMICS & MARKETERS SHOULD THINK ABOUT MARKETING.
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