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INTRODUCTION TO MASS COMMUNICATION: MEDIA LITERACY AND CULTURE (WITH POWERWEB) 4e(pb)2007
Author: BARAN
ISBN: 0071287442
Year: 2007
Publisher: MCGRAW-HILL EDUCATION ASIA
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 4
Format: Paperback
Language: English
Pages: 564
 ABOUT THE TITLE
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective students learn that audience members are as much a part of the mass communication process as are the media producers technologies and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis the new updated edition features dozens of updates on recent technologies and government rulings including the Patriot Act the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster the National Cable and Telecommunications Association vs. Brand X newspaper blogs BitTorrent podcasting and much more!
New Features
• Dozens of updated statistics
• Coverage of recent developments in the Patriot Act especially as they apply to libraries
• Discussion of the Supreme Court’s summer 2005 Grokster decision on Peer-2-Peer (P2P) file-sharing and its impact on the recording industry (Chapter 6) and on copyright law (Chapter 14)
• Discussion of National Cable & Telecommunications Assn v Brand X the hugely important June 2005 Supreme Court ruling in favor of cable’s right to restrict outside companies’ access to their lines
• A discussion of the distinction between classifying a technology as an information service or a telecommunications service (at the heart of the Brand X decision) and its implications for democracy
• Analysis of the implications of Pentagon s re-branding of “war on terror” as “global struggle against violent extremism” (in July 2005)
• Analysis of the controversy over FEMA s ban on coverage of Hurricane Katrina’s aftermath
• Updated “Using Media to Make a Difference” boxes discussing newspaper blogs and the disappearance of “Black film”
• Discussion of BitTorrent--file-sharing software that allows users to create “swarms” of data as they simultaneously download and upload “bits” of a given piece of content
• Discussion of Low Power FM (LPFM)--10 to 100 watt nonprofit community radio stations with a reach of only a few miles
• Discussion of terrestrial digital radio--land-based digital radio relying on digital compression technology to simultaneously transmit analog and one or more digital signals using existing spectrum space
• Discussion of podcasting--recording and downloading of audio files stored on servers
• Discussion of the introduction (in December 2005) of Xbox 360
• Coverage of the debate over municipal broadband/Wi-Fi
• Discussion of MI4 ad industry initiative to develop a new measure of commercial effectiveness called engagement--a psychological and behavioral metric designed to replace CPM (cost-per-thousand)
• Updated discussion of broadcast indecency in light of Bono’s on-air curse and Janet Jackson’s wardrobe malfunction
• Discussion of Armstrong Williams and “pundit payola” as an ethical issue
• Commentary on the SpongeBob Squarepants offensiveness controversy
AUTHOR:
Stanley Baran earned his Ph.D. in Communication research at the University of Massacusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University eventually moving to the University of Texas. He led the Department of Radio-TV-Film s graduate program for 6 of his 9 years in Austin and won numerous teaching awards there including the AMOCO Teaching Excellence Award as the best instructor on that 40 000 students campus the College of Communication s Teaching Excellence Award as that college s outstanding professor and Utmost Magazine s Student Poll for best instructor; Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television Radio Film and Theatre. At SJSU he was named President s Scholar as the university s outstanding researcher. Now he teaches at Bryant University where he is the founding chairman of that school s Communication Department. Among the other experiences that helped shaped this book are his service as a judge for the Fulbright Scholar Awards and his many years of professional activity in audience research writing for radio and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and he sits or has sat on the editorial boards of five journals. His work has been translated into half a dozen languages. He is a skilled sailor and plays tenor sax in the Wakefield Rhode Island Civil Band. He is married to Susan Baran and has three very cool children Simmony Matt and Jordan.
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 TABLE OF CONTENTS
Preface
PART 1. LAYING THE GROUNDWORK
Chapter 1. Mass Communication, Culture, and Media Literacy
PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES
Chapter 2. Books
Chapter 3. Newspapers
Chapter 4. Magazines
Chapter 5. Film
Chapter 6. Radio and Sound Recording
Chapter 7. Television
Chapter 8. Cable and Other Multichannel Services
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
PART III. SUPPORTING INDUSTRIES
Chapter 11. Public Relations
Chapter 12. Advertising
PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE
Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media
Glossary
References
Acknowledgments
Index
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