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Management Information Systems: Managing The Digital Firm 7e(pb)2003 by Laudon
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MANAGEMENT INFORMATION SYSTEM 15e (pb) 2018
Author: KENNETH C. LAUDON
ISBN: 9789352865475
Year: 2018
Publisher: PEARSON EDUCATION ASIA
Category: MIS / IT
Edition: 15
Format: Paperback
Language: English
Pages: 760
 ABOUT THE TITLE
Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing, or information systems, the knowledge and information that this book contains will be valuable throughout the business career.



Salient Features

- This edition features all new opening, closing and Interactive Session cases.
- The text, figures, tables, and cases have been updated through September 2016 with intensive research.

- In-depth coverage of big data analytics, analyzing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases, and analytic platforms.
·
- New e-commerce content describing how social tools, mobile technology, and location-based services are transforming marketing and advertising.

- Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT - Datacenter, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on - Demonetisation, and KMS empowering Capella.



Author:
Kenneth C. Laudon,
Jane P. Laudon
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 TABLE OF CONTENTS
Part One Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-Business and Collaboration
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems
Part Two Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems
Part Three Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10 E-Commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge
Chapter 12 Enhancing Decision Making
Part Four Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Managing Projects
Chapter 15 Managing Global Systems
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  ALL BOOKS OF THE SAME AUTHOR  
Session Order View Right Pane LeftCategory
  COMPUTER SCIENCE
  COMPUTER SCIENCE
  ARTIFICIAL INTELLIGENCE
  GENERAL REFERENCE
  NUMERICAL METHODS / DISCREATE MATHEMATICS
  ORGANIZATION / ARCHITECTURE
  CERTIFICATIONS
  COMMUNICATION
  HARDWARE
  INPUT & OUTPUT DEVICES
  MAINTANANCE / REPAIRING
  MIS / IT
  NETWORKING / DISTRIBUTED SYSTEM
  APPLICATIONS
  CERTIFICATIONS
  COMPUTER PACKAGES
  DATA STRUCTURE
  DATABASE
  E-COMMERCE / E-MARKETING
  ENGINEERING
  INTERNET
  MULTIMEDIA
  OPERATING SYSTEM
  PROGRAMMING / LANGUAGE
  SOFTWARE
  SYSTEM ANALYSIS & DESIGNING
  WEB DESIGNING / GRAPHICS
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