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Management Of Electronic Media (with Infotrac) (wadsworth Series In Broadcast And Production), 3e (pb) 2005 by Albarran
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  SPECIFICATION
MANAGEMENT OF ELECTRONIC MEDIA 3e(pb)2007
Author: ALAN B. ALBARRAN
ISBN: 8131501914
Year: 2007
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 3
Format: Paperback
Language: English
 ABOUT THE TITLE
MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely this textbook covers the most important aspects for future managers in the broadcast cable radio and new media (Web) industries. (BR) About the Author (BR) Alan B. Albarran is Professor and Chair of the Department of Radio Television and Film at the University of North Texas in Denton Texas. His research and teaching interests are in the management and economics of the communication industries. Dr. Albarran serves as Editor of the Journal of Media Economics and is the author of six books: MANAGEMENT OF ELECTRONIC MEDIA; MEDIA ECONOMICS: UNDERSTANDING MARKETS INDUSTRIES AND CONCEPTS; GLOBAL MEDIA ECONOMICS UNDERSTANDING THE WEB: SOCIAL POLITICAL AND ECONOMIC DIMENSIONS OF THE INTERNET; THE RADIO BROADCASTING INDUSTRY and TIME AND MEDIA MARKETS. His professional experience includes work at six radio and two television stations as well as industry consulting. He previously served as a professor at Sam Houston State University and Southern Methodist University.
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