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Managerial Economics, 6e(pb)2011 by Keat
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  SPECIFICATION
MANAGERIAL ECONOMICS: ECONOMICS TOOLS FOR TODAY,5e(pb)2009
Author: PAUL G. KEAT
ISBN: 8177584448
Year: 2008
Publisher: PEARSON EDUCATION ASIA
Category: ECONOMICS
Edition: 5
Format: Paperback
Language: English
Pages: 562
 ABOUT THE TITLE
All business schools face the challenge of preparing students to diagnose decide and act in real managerial situations. Paul keat Philip young and Sreejata Banerjee bring this process to life by integrating a dynamic running case study throughout their widely acclaimed text managerial economics. In this fifth edition each chapter starts and concludes with a running case allowing students to apply microeconomic theory and quantitative techniques from beginning to end. Bringing concepts to life this case analysis reinforces the learning process and helps students retain these tools well after graduation.
Salient features:
• A new chapter multinational corporations and globalization provides a compact summary and overview of the increasing importance of global economics in managerial decision-making
• A specific list of learning objectives at the beginning of each chapter to help students focus on key topics
• A greater focus on the applications of regression analysis and forecasting to business situations
• New problems at chapter ends to further enhance learning
• The chapters on capital budgeting and risk have been reorganized in favor of more concise exposition
• Game theory and asymmetric information have been combined into one chapter with its own newly created situation and solution
AUTHOR:
PAUL G KEAT / PHILIP K Y YOUNG AND SREEJATA BANERJEE
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 TABLE OF CONTENTS
Preface
1. Introduction
2. The Firm And Its Goals
3. Supply And Demand
4. Demand Elasticity
5. Demand Estimation And Forecasting
6. The Theory And Estimation Of Production
7. The Theory And Estimation Of Cost
8. Pricing And Output Decisions: Perfect Competition And Monopoly
9. Pricing And Output Decisions: Monopolistic Competition And Oligopoly
10. Special Pricing Practices
11. Game Theory And Asymmetric Information
12. Capital Budgeting And Risk
13. The Multinational Corporation And Globalization
14. Government And Industry: Challenges And Opportunities For Today’s Manager
15. Managerial Economics In Action: The Case Of The Semiconductor Industry
Appendix A: Statistical And Financial Tables
Index
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