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NEW PERSPECTIVES IN RURAL & AGRICULTURAL MARKETING: INCLUDES CASE STUDIES 2e(pb)2005
Author: DR. Y. RAMKISHEN
ISBN: 8179920852
Year: 2005
Publisher: JAICO PUBLISHING HOUSE
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 2
Format: Paperback
Language: English
Pages: 272
 ABOUT THE TITLE
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers techniques of rural marketing research product pricing and distribution in rural areas sales force management and promotion. It also deals with the economics of agriculture especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice. Author: Ramkishen Y.
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