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  SPECIFICATION
POWER PUBLIC RELATIONS 2e(pb)2000
Author: LEONARD SAFFIR
ISBN: 0658000608
Year: 2000
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: SELF HELP
Edition: 2
Format: Paperback
Language: English
Pages: 336
 ABOUT THE TITLE
From the White House to Hollywood from Internet start-ups to corporate giants a dynamic discipline--power public relations--is continuing to shape the fortunes of today s corporations politicians heroes and products. No longer just a prop to marketing or corporate communications public relations has become a powerful persuasive discipline and a force to be reckoned with.
What exactly is power PR? It s a research-based matrix of sophisticated public relations techniques being used to influence thinking and shape public reaction. An arsenal of powerful tactics for the aggressive engineering of perception power PR is a major branch of organizational functioning and the essential element for success in business or politics today.
Leonard Saffir s Power Public Relations chronicles this new PR--from its infancy in mass media to its apex in the Information Age--and offers a myriad of examples of power PR in action--in business in politics in entertainment on the Internet in the courtroom in the news and elsewhere. Complete with hands-on advice for working with the media capturing public interest and building and evaluating a successful public relations program Power Public Relations presents new opportunities for anyone who understands the new PR and puts it to work.
AUTHOR:
Leonard Saffir AND John Tarrant
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