Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay Customer Feedback
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Search Item
LOGIN / REGISTER
ADVANCE SEARCH
                         SEARCH     
Untitled Document
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
CATALOGUES
  PARAMOUNT GENERAL 2017
  PRE-PRIMARY & PRIMARY 2018
  SECONDARY 2018
  MEDICAL BOOKS 2018
Untitled Document
Special Offer
Untitled Document
PARAMOUNT BOOKS
TOP TITLES
EMERGING DYNAMICS OF MANAGEMENT (hb)
MANAGEMENT OF GOUT-QUICK REFERENCE GUIDE (pb) 2015 (for Pharma)
Paramount Business
All Paramount Books
Untitled Document
BEST OF 2017
CAMBRIDGE IGCSE® ECONOMICS STUDENT'S BOOK (pb) 2014
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ECONOMICS COURSEBOOK, 3e (pb) 2014
Untitled Document
NEW ARRIVALS
CAMBRIDGE INTERNATIONAL AS AND A LEVEL BUSINESS WORKBOOK (pb)
AGILE PROJECT MANAGEMENT (pb)2017
FIFTY MILLION RISING: THE NEW GENERATION OF WORKING WOMEN TRANSFORMING THE MUSLIM WORLD (hb)
CAMBRIDGE IGCSE® AND O LEVEL BUSINESS STUDIES, 5e SOUTH ASIA (pb) 2018
ECONOMICS, 19e (pb) 2017
INTERNATIONAL CORPORATE GOVERNANCE: A COMPARATIVE APPROACH, 2e (pb) 2017
CAMBRIDGE INTERNATIONAL AS AND A LEVEL LAW (pb) 2017
HUMAN RESOURCE MANAGEMENT 8e (pb) 2017
MANAGERIAL ACCOUNTING: CREATING VALUE IN A DYNAMIC BUSINESS ENVIRONMENT, 10e (pb) 2017
FINANCIAL INFORMATION ANALYSIS, THE ROLE OF ACCOUNTING INFORMATION IN MODERN SOCIETY, 3e(pb)2016
Untitled Document
SPECIAL PRICES
FUNDAMENTALS OF FINANCIAL MANAGEMENT 10e(pb)2004
RURAL SINDH: A SOCIO-ECONOMIC STUDY (pb)98
OM: MANAGING CONCENTRATION (pb)2005
OM: MANAGING COMMUNICATION (pb)2005
OM: IMAGE MANAGEMENT, POWERING THE BRAND EQUITY CANTER (pb)2005
OM: ADVERTISING KARMA, ADDING VERVE TO THE WORKS (pb)2005
OM: CUSTOMER RELATIONSHIP MANAGEMENT, STEWARDSHIP OF A BUSINESS OBLIGATION (pb)2005
OM: DIRECT MARKETING, THE VIGOROUS FACE OF INTERACTIVE MARKETING (pb)2005
CONCEPTS IN STRATEGIC MANAGEMENT AND BUSINESS POLICY 9e(pb)2008
MANAGING BUSINESS PROCESS FLOWS 2e(pb)2009
Untitled Document Untitled Document
MOST POPULAR
25 COMMON SALES OBSTACLES AND HOW TO OVERCOME THEM (pb)2001
OM: MANAGING CONCENTRATION (pb)2005
GREAT BUSINESS LETTERS IN A WEEK: 3e(pb)2002
ACCOUNTANCY FOR CA PE-II 3e(pb)2007
ADVANCED ACCOUNTS VOL-2 16e(pb)2009
APPLIED MANAGEMENT SCIENCE (W/CD) 2e(pb)2004
SUCCESSFUL WORK HABITS IN A WEEK: (pb)2002
A LEVEL BUSINESS STUDIES FOR AQA (pb)2005
FREE PUBLICITY FOR YOUR BUSINESS IN A WEEK: (pb)2002
SUCCESSFUL DELEGATION IN A WEEK: (pb)1999
FREE NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  








SimilarAuthorItemsAuthor
 RECOMMENDED
Marketing Management: A South Asian Perspective 13e(pb)2009 by Kotler
Marketing Management: A South Asian Perspective 14e (pb) 2013 by Kotler
Marketing Management: A South Asian Perspective 14e (pb) 2013 by Kotler
Marketing: An Introduction (pb)90 by Kotler
Marketing: An Introduction 7e 2004 by Kotler
Principles Of Marketing 10e(pb)2004 by Kotler
Principles Of Marketing 11e(pb)2006 by Kotler
Principles Of Marketing 12e(pb)2008 by Kotler
Principles Of Marketing 12e(pb)2009 by Kotler
Principles Of Marketing, 15e (pb) 2015 by Kotler
Book Visits:  8162      
Untitled Document
 PRICE INFORMATION
List Price: INR 615.00
Our Price: PKR 769.00  PKR 692.00
You Save: PKR 550.42

Note: The prices here are applicable only for our Retail customers. Libraries, Institutions and International customer can check the ‘List Price’ option.
 
 
ISBNSpecification
  SPECIFICATION
PRINCIPLES OF MARKETING: A SOUTH ASIAN PERSPECTIVE (NEW EDIT) 13e(pb)2010
Author: KOTLER
ISBN: 9788131731017
Year: 2010
Publisher: PEARSON EDUCATION ASIA
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 13
Format: Paperback
Language: English
Pages: 514
 ABOUT THE TITLE
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

• An interactive and student-friendly layout with annotated chapter-opening stories and figures, chapter outlines, explanatory author comments, and high-quality images facilitates understanding and eases learning
• Chapter-opening vignettes and real marketing boxes provide insights into real marketing practices in the Indian subcontinent and in the global context
• Coverage of new developments and topics such as sustainable marketing, blogs, and online communities and networks to explain how today’s marketers can make the brand a meaningful part of consumers’ lives
• Emphasis on the quantitative aspects of marketing through end-of-chapter exercises and Appendix 2: Marketing by the Numbers
• Insights into markets and marketing in the Indian subcontinent, including examples and cases from India, Pakistan, Bangladesh, and Sri Lanka, and an appendix on rural marketing
• A valuable learning package comprising the instructor’s manual, instructor’s PowerPoints, students’ PowerPoints, and mymarketinglab

Author: Philip Kotler / Gary Armstrong / Prafulla Y. Agnihotri and Ehsan ul Haque
Untitled Document
 TABLE OF CONTENTS
Part I: Defining Marketing and the Marketing Process
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
Part II: Understanding the Marketplace and Consumers
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Consumer Buyer Behavior
6. Business Markets and Business Buyer Behavior
Part III: Designing a Customer-Driven Strategy and Mix
7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
8. Products, Services, and Brands: Building Customer Value
9. New-Product Development and Product Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing: Building Direct Customer Relationships
Part IV: Extending Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics
SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
Aise Principles Of Contemporary Marketing 15e (pb) 2011 by Kurtz
Applications In Basic Marketing: Clippings From The Popular Business Press (pb)1999 by Perreault
Art Of Asset Allocation Principles And Investment Strategies For Any Market, The 2e(hb) by Darst
Basic Marketing Principles And Practice 3e(pb)2005 by Cannon
Basic Marketing Principles And Practice 4e(pb)97 by Cannon

Blog Marketing: The Revolutionary New Way To Increase Sales, Build Your Brand And Get Exceptional (pb) by Wright
Business Marketing: A Global Perspective (hb)96 by Hayes
Business Marketing: Connecting Strategy, Relationships, And Learning 3e(pb) by Dwyer
Business To Business Marketing Management: A Global Perspective (pb)2005 by Blythe
Cases In Rural Marketing: An Integrated Approach (pb)2006 by Krishnamacharyulu

Cause Related Marketing: An Introduction (pb)2006 by Ghosh
Customer Relationship Management: Modern Trends And Perspectives (pb)2008 by Shanmugasundaram
Direct Marketing: Concepts And Cases (hb)2000 by Chaturvedi
Environmental Marketing: Strategies Practice Theory And Research (pb)2008 by Polonsky
Event-based Marketing: Strategies And Cases (pb)2006 by Gvs

Export Marketing: A Practical Guide For Exporters (pb)1998 by Ramu
Fashion Marketing: Contemporary Issues (pb)2002 by Hines
Global Marketing: Foreign Entry, Local Marketing And Global Management 4e(pb)2008 by Johansson
Handbook Of Field Marketing: A Complete Guide To Understanding And Outsourcing Face-to-fac, A (pb)2008 by Williams
Handbook Of Niche Marketing: Principles And Practice (pb)2008 by Dalgic

SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Strategic Marketing Problems: Cases And Comments 7e(pb)1995
Strategic Market Management 7e(pb)2008
Best Digital Marketing Campaigns In The World Ii, The (pb)2014
Pharmaceutical Marketing (pb)2010
Business To Business Marketing Management: A Global Perspective (pb)2005
Principles Of Business 8e (hb) 2011
Ecological Intelligence: The Coming Age Of Radical Transparency (pb)2010
Social Media Marketing Book , The (pb)2009
One Minute Sales Person, The (pb)2004
International Marketing, 10e (pb)
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
  BOOKS OF THE SAME AUTHOR (Last Name)
Marketing Management, 15e (pb) 2016
Social Marketing: Improving The Quality Of Life 2e(pb)2002
Marketing Of Nations: Strategic Approach To Building National Wealth, The (hb)1997
Principles Of Marketing 10e(pb)2004
Principles Of Marketing 11e(pb)2006
Marketing Management, 15e (pb) 2016
Marketing: An Introduction (pb)90
Marketing Management 11e(pb)2005
Marketing For Hospitality And Tourism 5e(pb) New Ed.
Principles Of Marketing 12e(pb)2008
  ALL BOOKS OF THE SAME AUTHOR  
Session Order View Right Pane LeftCategory
BUSINESS
ACCOUNTING
. Accounting
ADVERTISING
. Advertising
AUDITING
. Auditing
BUSINESS STUDIES
. Business Studies
COMMERCE
. Commerce
COMMUNICATION
. Communication
ECONOMICS
. Economics
FINANCE & INVESTMENT
. Finance And Investment
GENERAL REFERENCE
. General Reference
LAW
. Law
MANAGEMENT
. Administration / Enterprinuers
. Financial Management
. Human Resource Management
. Leadership / Training
. Library Sciences
. Management
. Managers
. Mis
. Organizational / Business Administration
. Production / Operation Management
. Project Management
. Quality Control Management
. Strategic Management
MARKETING & SALES
. Marketing And Sales/ Customer Care
MATHEMATICS
. Mathematics
PSYCHOLOGY
. Psychology
STATISTICS
. Statistics
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S SOCIAL SCIENCE
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING

BOOKS OF SUBSTANCE
DAWN BOOKS & AUTHORS)

Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2017
Facebook Paramount Books Twitter ParamountB
BRANCHES CUSTOMER SUPPORT QUICK LINKS
Abbotabad Site Map Quotation Request
Faisalabad FAQ / Help Refer to Friend
Hyderabad Contact Us How to Pay
Islamabad About Us Feedback
Karachi
Lahore
Peshawar    
  6314