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 SPECIFICATION
PROMO (STUDENT EDITION) (pb)
Author: O'GUINN
ISBN: 9780538473279
Year: 2012
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: BUSINESS  >-- MARKETING & SALES  >-- MARKETING & SALES/ CUSTOMER CARE Untitled Document
Edition: 1
Format: Paperback
Language: English
Pages: 368
 ABOUT THE TITLE
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
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