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  SPECIFICATION
PUBLIC RELATION TECHNIQUES THAT WORK (hb) 2004
Author: JIM DUNN
ISBN: 8124204365
Year: 2004
Publisher: INDIANA PUBLISHING HOUSE
Category: COMMUNICATION
Edition: 1
Format: Hard Cover
Language: English
 ABOUT THE TITLE
Expert Pr Professional Jim Dunn uses 30 years experince of both sides of the journalism Pr fence to provide valuable practical advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television this step by step guide details the rules and steps to be taken in order to develop successful media relations. Helpful case studies add extra practitioner value to this excellent guide.
Business Action Pocketbooks are a series of practical and comprehensive guides that provide.
- Tips And Techniques In A Clear easy To Use Checklist Format. .
- Expert Advice On Best Practice For The Busy Manager. .
- Valuable Information About How To Succeed And Apply Each Technique.
AUTHOR:
JIM DUNN
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