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SCORING POINTS (pb) 2004
Author: HUNT HUMBY
ISBN: 074944214X
Year: 2004
Publisher: KOGAN PAGE INDIA PRIVATE LIMITED
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Paperback
Language: English
 ABOUT THE TITLE
SCORING POINTS IS ONE OF THR SEMINAL MARKETING STORIES OF THE LAST DECADE. A FASCINATING TALE OF WHAT CAN BE ACHIEVED THROUGH VISION, A STRONG TEAM ETHIC & A COMPANY-WIDE COMMITMENT TO CUSTOMER SATISFACTION.
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