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  SPECIFICATION
SERVICE SECTOR MANAGEMENT: AN INDIAN PERSPECTIVE (pb)2007
Author: C. BHATTACHARJEE
ISBN: 817992212X
Year: 2007
Publisher: JAICO PUBLISHING HOUSE
Category: MANAGEMENT
Edition: 1
Format: Paperback
Language: English
Pages: 725
 ABOUT THE TITLE
This book is designed to provide a mature in-depth treatment of service sector management with an Indian perspective at the undergraduate level and to offer continuity with a smooth transition to upper level courses especially for students studying in business schools. Thus the text will be highly useful to students as well as professionals. The text unfolds with a concise practical and unified presentation as to how and why the concept of service started how competition has changed the face of service jobs and how service has played an important role in industry. It provides guidelines as to how to use service as a crucial marketing weapon and a strategy. It also highlights the powerful marketing model and the game of promises that service marketing is all about and the uniqueness of service quality standards. The content also emphasizes customer satisfaction which in turn leads to customer retention. Author: C. Bhattacharjee
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