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TECHNO BRANDS: HOW TO CREATE AND USE BRAND IDENTITY TO MARKET ADVERTISE AND SELL TECHNOLOGY PRODUCTS (pb
Author: CHUCK PETTIS
ISBN: 8176491772
Year: 2006
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: ADVERTISING
Edition: 1
Format: Hard Cover
Language: English
Pages: 222
 ABOUT THE TITLE
In the face of intense global competition, mature markets, and overnight change, even the best made mousetrap no longer guarantees success for marketers of technology products. Techno Brands provides you with a powerful new technique for making your product stand out from the pack. The principle found in Techno Brands can help you discover new ways of looking at your product or service: its value to the customer, its hidden strengths, its personality. You could end up becoming the Coca-Cola of your industry.
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