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UNWRITTEN LAWS OF FINANCE AND INVESTMENT, THE (pb)2010
Author: ROBERT COLE
ISBN: 9781846682544
Year: 2010
Publisher: VIVA BOOKS PRIVATE LIMITED
Category: FINANCE & INVESTMENT
Edition: 1
Format: Paperback
Language: English
Pages: 157
 ABOUT THE TITLE
Making money — and avoiding losses — is far easier for those who use the lessons of the past, the ‘unwritten’ laws that have stood the test of time. Most financial and investment advice focuses on recent trends, or encourages consumers to buy a favoured product, but this book breaks the mould, offering eternal wisdom that draws on years of expensive failures and enviable successes.

Following on from the success of James Skakoon’s The Unwritten Laws of Business, this thoughtful gem brings together these timeless truths for the first time. Covering everything from the simplest of rules (‘Better safe than sorry’) to the more troublesome (‘Guarantees are rarely guaranteed’), each law is presented in an easily digestible manner, and illustrated with examples.

Insightful, engaging and refreshingly free of financial jargon, this is essential reading for savers and investors, novices and old hands, all around the world — and will pay for itself many times over.

Robert Cole is a senior journalist on The Times and a former editor of its Tempus investment column. He lectured in financial journalism at City University, London, for eleven years. He has also written for the Independent, Daily Telegraph and Mail on Sunday.
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 TABLE OF CONTENTS
Introduction
• Section One: Grandmother’s Wisdom
• Never forget rule number one
• Patience is a virtue
• There is no such thing as a free lunch
• A penny saved is a penny earned
• All that glisters is not gold
• Appearances can be deceptive
• You must speculate to accumulate
• Don’t put all your eggs in one basket
• Well begun is half done
• No news is good news
• Buyer beware
• Don’t panic
• Numbers play
• tricks
• When you are in a hole, stop digging
• Section Two: Laws for the Innocent
• Ignorance is no excuse
• Ask questions
• Keep it simple
• Simple things are not necessarily simplistic
• Jargon is the camouflage of charlatans and con artists
• Be prepared to pay for knowledge
• Analysis without evidence is guesswork
• Appreciate the difference between price and value
• Buy low, sell high
• There is a difference between investment and gambling
• Create your own luck
• Markets are driven by fear and greed
• Ride the tides
• Expect the unexpected
• Section Three: Laws for the Cautious
• Embracing uncertainty
• It is often better to travel than to arrive
• Diversification is a golden rule
• Look for class
• Yield comparisons teach volumes
• Balance your bets
• Watch your weight
• The rule of three
• Making assumptions is essential, and dangerous
• Choose quality over quantity
• Time brings its own risks
• Drip feed money into and out of markets
• There is safety in small numbers
• Big is not necessarily beautiful
• Set modest goals
• Align your interests
• Regulatory alignment counts too
• Guarantees are rarely guaranteed
• Reckless conservatives lose too
• Before you go in, look for the way out
• Put yourself in the other guy’s shoes
• Sleep at night
• Section Four: Investment Laws
• Invest in people
• Invest in integrity
• Hail the herd
• Markets make mistakes
• Sentiment rules, OK?
• Look for patterns
• Look at charts
• Investment manias are a fact of life
• Be prepared to buck the trend
• There is a time to act, and a time to be inactive
• Cramer’s Law
• The misleading theory of relativity
• Always leave something for the market
• Don’t look for entertainment, look for profit
• Look past the gimmicks
• The nightclub rule
• Don’t let tax tales wag investment dogs
• Section Five: Laws of Fina’we
• Look at the big picture
• Most wealth comes from income
• The golden goose protocol
• Dividends are crucial
• The law of compound interest
• The three unwritten laws of debt: it’s good, it’s bad and it can get ugly
• Finance is brainy
• The law of diminishing returns
• The civilizing law of finance
• Money is moral
• Inflation is deadly
• Inflation is a wolf dressed as a sheep
• Even low inflation can be highly damaging
• In trust we trust
• The rules of global engagement
• Foreign exchange is a law unto itself
• The flawed law of perfect markets
• Sound finance is built on fairness
• Mind your own business
• Section Six: Axioms of Experience
• Investment history repeats itself
• There are three ways to get rich
• Opportunity knocks
• Proper planning prevents poor practice
• Playing games helps
• Investment wisdom must be appropriately applied
• Choose horses for courses
• The law of unintended consequences
• The love of money is the root of all evil
• Keep it commercial
• Money can’t buy you love
• Trick or trite
• There is no magic wand
• Novelty has little value
• Be afraid, be very afraid
• Hayek’s law
• Don’t forget the admin
• History needs context
• Look to the future
• Honesty is the best policy
• Rules are made to be broken
• An investment portfolio is like a garden.
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