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Wikinomics: How Mass Collaboration Changes Everything (hb)20 by Tapscott
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  SPECIFICATION
WIKINOMICS: HOW MASS COLLABORATION CHANGES EVERYTHING (hb)20
Author: DON TAPSCOTT
ISBN: 9781591841937
Year: 2006
Publisher: PENGUIN GROUP (USA) INC.
Category: COMMUNICATION
Edition: 1
Format: Hard Cover
Language: English
Pages: 324
 ABOUT THE TITLE
Today encyclopedias jetliners operating systems mutual funds and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation growth and success.
A brilliant guide to one of the most profound changes of our time Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories sequencing the human genome remixing their favorite music designing software finding a cure for disease editing school texts inventing new cosmetics or even building motorcycles. You ll read about:
• Rob McEwen the Goldcorp Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr Second Life YouTube and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future Wikinomics will be your road map for doing business in the twenty-first century.
AUTHOR:
Don Tapscott AND Anthony D. Williams
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 TABLE OF CONTENTS
Preface ix
Introduction 1
Subtitles 5
1. Wikinomics 7
2. The Perfect Storm 34
3. The Peer Pioneers 65
4. Ideagoras 97
5. The Prosumers 124
6. The New Alexandrians 151
7. Platforms for Participation 183
8. The Global Plant Floor 213
9. The Wiki Workplace 239
10. Collaborative Minds 268
11. Enterprise 2.0 288
Acknowledgments 317
Notes 321
Index 341
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