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WINNING FORMULA: MARKET INITIATING PRODUCTS, THE (hb)2005
Author: NOBUYOSHI UMEZAWA
ISBN: 8120727800
Year: 2005
Publisher: STERLING PUBLISHERS PVT. LTD.
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Hard Cover
Language: English
Pages: 251
 ABOUT THE TITLE
THIS BOOK COMPILING THE PRINCIPLES IS A UNIQUE STUDY EVEN FROM A GLOBAL PERSPECTIVE, & IS MUST-READ, NOT ONLY FOR PRODUCT DEVELOPERS BUT ALSO FOR PLANNING MANAGERS IN GOVERNMENTAL AGENCIES & ORGANIZATIONS.
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