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  SPECIFICATION
WRITING COPY FOR THE WEB IN A WEEK: (pb)2003
Author: TEMPLE
ISBN: 0340858028
Year: 2003
Publisher: HODDER & STOUGHTON
Category: COMPUTER SCIENCE  >-- SOFTWARE  >-- E-COMMERCE / E-MARKETING Untitled Document
Series: IN A WEEK
Edition: 1
Format: Paperback
Language: English
Pages: 94
 ABOUT THE TITLE
Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as
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