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WRITING COPY FOR THE WEB IN A WEEK: (pb)2003
Author: NIGEL TEMPLE
ISBN: 0340858028
Year: 2003
Publisher: HODDER & STOUGHTON
Category: E-COMMERCE / E-MARKETING
Series: IN A WEEK
Edition: 1
Format: Paperback
Language: English
Pages: 94
 ABOUT THE TITLE
Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems.
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 TABLE OF CONTENTS
Sunday - Web thinking, the challenges facing the Web copywriter; Monday - webcopy style, level of formality, use of humour, length, font; Tuesday - webcopy content, writing tips concerning typical Web content; Wednesday - Web grammar and Web vocabulary; Thursday - webcopy structure, creating interest; friday - using your Web copy to sell; Saturday - webcopy creativity.
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