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E-commerce: Business, Technology, Society 4e(pb)2009 by Laudon
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E-COMMERCE 10e (pb) 2015
Author: LAUDON
ISBN: 9789332556737
Year: 2015
Publisher: PEARSON EDUCATION ASIA
Category: COMPUTER SCIENCE  >-- SOFTWARE  >-- E-COMMERCE / E-MARKETING Untitled Document
Edition: 10
Format: Paperback
Language: English
Pages: 912
 ABOUT THE TITLE
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.

Author: KENNETH C. LAUDON
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