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STRATEGIC MANAGEMENT: A COMPETITIVE ADVANTAGE APPROACH, CONCEPTS & CASES, 16e (pb) 2019
Author: FRED R. DAVID
ISBN: 9789353062835
Year: 2019
Publisher: PEARSON EDUCATION ASIA
Category: STRATEGIC MANAGEMENT
Edition: 16
Format: Paperback
Language: English
 ABOUT THE TITLE
Strategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn "how to do strategic planning," rather than simply memorize seminal theories in strategy. This book will provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan that can lead to sustainable competitive advantages for any type of business.

Learners using this text follow an integrative model that appears in every chapter as they progress with the book. They learn how to construct strategic-planning matrices, such as the Strengths, Weaknesses, Opportunities, and Threats (SWOT) and the Boston Consulting Group (BCG) matrices. Readers will also learn how to perform strategic-planning analyses, such as earnings-per-share/earnings-before-interest-and-taxes (EPS/EBIT) and Corporate Valuation. The focus throughout this text is on "learning by doing."

Salient Features
• A brand-new COHESION CASE on The Hershey Company (2015) is provided, which allows the learners to apply strategy concepts to Hershey at the end of each chapter through new, innovative Assurance of Learning Exercises.
• Brand new, one-page MINI-CASES appear at the end of each chapter, complete with questions designed to apply chapter concepts. Some of the companies under discussion including Indian ones are: Kroger Company Chapter, Walt Disney Company, S. K. Metallic Engineering Works (Indian), LinkedIn, A3 Foods (Indian), Yeravani Chenchu Colony (Indian), Hilton Worldwide, NPK International (Indian), etc.
• Original, half-page ACADEMIC RESEARCH CAPSULES are presented in each chapter to showcase how new strategic-management research is impacting business practice.
• Some more examples of Indian companies included to help learners relate the concepts within their context are Axis Bank, Kingfisher, Amara Raja Group, Tanishq, Tata Nano, Decathlon, and ITC.



Author:
Fred R. David
Purva and Kansal
Forest R David
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