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Aise Macroeconomics Principles: A Contemporary Introduction 9e(pb)2011 by Mceachern
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AISE MICROECOMIC PRINCEPLE:S : A CONTEMPORARY INTRODUCTORY 9e(pb)2011
Author: WILLIAM A. MCEACHERN
ISBN: 9780538453721
Year: 2011
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: ECONOMICS
Edition: 9
Format: Paperback
Language: English
Pages: 495
 ABOUT THE TITLE
McEachern 'teaches by example'. It is the text that uses examples and illustrations that students will recognize when they show up for class the first day because they already have at least 17 years of personal experience with economic choices, institutions, and events. Taking a 'just-in-time' approach by introducing material just as it is needed to develop an argument, "Microeconomic Princples: A Contemporary Introduction, 9/e, International Edition" truly leads by example. In a decidedly user-friendly tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as microeconomic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of Case Studies that are meant for each chapter located at the end of the book. With this ninth edition, the book's well-crafted approach is enhanced with resources - such as Aplia and CourseMate - that will help your students improve their understanding and help you streamline tasks and save valuable time.

By (author) William A. McEachern
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