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Always On: Advertising Marketing And Media In An Era Of Consumer Control (pb)2008 by Vollmer
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ALWAYS ON: ADVERTISING MARKETING AND MEDIA IN AN ERA OF CONSUMER CONTROL (pb)2008
Author: CHRISTOPHER VOLLMER
ISBN: 9780070264670
Year: 2008
Publisher: MCGRAW-HILL EDUCATION ASIA
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Paperback
Language: English
 ABOUT THE TITLE
We stand at the beginning of a consumer centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is alwayson
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