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  SPECIFICATION
AN INTRODUCTION TO PROFESSIONAL ENGLISH AND SOFT SKILLS AUDIO CD (pb)2009
Author: DAS
ISBN: 9788175966727
Year: 2009
Publisher: CAMBRIDGE UNIVERSITY PRESS (INDIA)
Category: ENGLISH LANGUAGE
Edition: 1
Format: Paperback
Language: English
Pages: 444
 ABOUT THE TITLE
Today’s world of globalization demands effective communication between individuals and groups. Nowhere is this more evident than in the world of international commerce in which India is now a key player.

English, as we know, has assumed a unique place in international communication. The ability to communicate effectively through English is a skill, acquired through practice backed up by knowledge of theoretical principles as well as desirable attitudes and values. It has now been realized that students of technological disciplines as well as managerial sciences need Professional English’ as an indispensible part of their curriculum.

This coursebook has been designed to meet students’ current and future language and communication needs. It attempts to develop their proficiency in the four language skills and knowledge of grammar and vocabulary. This course teaches students how to communicate accurately, appropriately and fluently in professional and social situations. The activity-oriented tasks ensure that the learning process is relevant and interesting.

This coursebook
• develops factual, inferential and evaluative comprehension
• enriches vocabulary through extensive glossary and exercises
• provides for consolidated learning of grammar and usage
• develops business writing skills
• teaches leadership skills, teamwork dynamics and other soft skills
• offers listening tasks on audio CD to improve pronunciation and communication skills.

The authors are confident that this textbook will help all students of professional and managerial disciplines enhance their ability to communicate through English.

Bikram K. Das
Kalyani Samantray
Rath Nayak
Susmita Pani
Saveeta Mohanty
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