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AUDIO IN MEDIA: PRINCIPLES, TECHNOLOGY & PRODUCTION (pb)
Author: STANLEY R. ALTEN
ISBN: 9788131506523
Year: 2014
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 1
Format: Paperback
Language: English
Pages: 532
 ABOUT THE TITLE
In this market-leading text, Stanley Alten, an internationally recognized scholar and expert in the area of audio production, provides students with an introduction to the basic techniques and principles needed for audio production in media. The text has helped professors effectively teach this technically based course to the introductory audio production student through its clear and current illustrations and photos and student-friendly writing. Comprehensive, technically accurate, and up-to-date, the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process -- from planning to post-production.

Features
* This text provides a solid foundation to the basic concepts that apply to all aspects of audio production.

* Comprehensive and current coverage of all technical and industry standards makes this book an excellent reference for students.

* Outstanding art and photo program provides crisp and clean illustrations for a technically based course, visually reinforcing student understanding of difficult technical concepts.

* Reviewers praise the clear writing style, which is succinct and appropriate for the introductory audio production student.

* The "Occupations in Audio" section gets students thinking about career opportunities in the field.

* This edition features expanded coverage of advances in digital technology, production and surround sound.

* The author has added new sections on voice-overs (including voice acting) and transfers.

*Expanded coverage of sound design includes separate revised chapters on "Sound Design," "Sound Effects," and a focused chapter on postproduction music, "Music Underscoring," that provides broader coverage of the ways in which music enhances content.

Author:
Stanley R. Alten, Syracuse University, Newhouse School of Public Communication
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