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BUSINESS MODEL GENERATION (pb) 2011
Author: ALEXANDER OSTERWALDE
ISBN: 9788126533671
Year: 2011
Publisher: WILEY EASTERN LTD INDIA (WSE)
Category: BUSINESS STUDIES
Edition: 1
Format: Paperback
Language: English
Pages: 288
 ABOUT THE TITLE
Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one.

Alexander Osterwalder is a speaker
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