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BUSINESS POLICY AND STRATEGIC MANAGEMENT-CONCEPTS AND APPLICATIONS 2e(pb)2007
Author: R . N . GUPTA
ISBN: 8120328620
Year: 2005
Publisher: PRENTICE-HALL OF INDIA PRIVATE LIMITED
Category: STRATEGIC MANAGEMENT
Edition: 2
Format: Paperback
Language: English
Pages: 571
 ABOUT THE TITLE
In this era of globalization firms are exposed to an increasing number of opportunities as also increased levels of competition for those very opportunities. To be successful in the competitive corporate world they need to strategize their moves and counter-moves and exploit their core competencies to the hilt. This comprehensive text on Business Policy and Strategic Management provides a complete understanding of this dynamic subject-whose dynamism has increased all the more in view of the dynamic business environment-for management students across the world and also for the practicing managers. It prepares them to meet the challenges of the real-life corporate world by introducing them to the new global business paradigms. Divided into three sections this book begins by discussing the strategic scenario of the business unit and the generic and functional options available for competing strategically. Then it unravels the challenges of executing the infrastructure for effectively directing and coordinating the strategies of one or more business units. Finally it lays emphasis on ensuring due diligence in value generation and value pursuit.
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