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Introducing Mass Communication 2e( Pb)1989 by Gamble
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  SPECIFICATION
COMMUNICATION WORKS WITH CD-ROM 9e(pb)2010
Author: TERI KWAL GAMBLE
ISBN: 9780071070676
Year: 2010
Publisher: MCGRAW-HILL EDU (INDIA) PVT LTD.
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 9
Format: Paperback
Language: English
Pages: 527
 ABOUT THE TITLE
Written for the introductory communication course, Communication Works presents communication principles, interpersonal communication, and public speaking in an engaging and highly interactive manner. Its use of questions in the narrative, margins, boxes, and captions support instructors who prefer to lead a discussion-oriented course. Recognizing the challenges that our world presents for the communication students of the 21st century, the new edition includes enhanced coverage of ethical, cultural, and technological issues, while maintaining its focus on skill-building.

The ninth edition has been updated and streamlined to enhance the text's friendly language to promote ease of usability and help students focus on the most relevant aspects of communication. A revised service-learning component and new part-ending case studies have been added to help students assess and apply their knowledge.

Teri Kwal Gamble and Michael W. Gamble both have their doctoral degrees in communication from New York University. Teri is a full professor of communication at the College of New Rochelle, and Michael is a full professor of communication at New York Institute of Technology in Manhattan. Both are award-winning teachers and have conducted seminars and short courses for numerous business and professional organizations across the United Sates.
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 TABLE OF CONTENTS
Part One: The Essentials of Communication
1. Communication: The Starting Line
2. Communicating in a Multicultural Society and World
3. Communication and the Self Concept: Who Are You?
4. Communication and Perception: I Am More Than a Camera
5. Language ad Meaning: Helping Minds Meet
6. Nonverbal Communication: Silent Language Speaks
7. Listening and Critical Thinking
Part Two: Interpersonal Communication
8. Understanding Relationships
9. Person to Person: Relationships in Context
10. Interviewing: From Both Sides of the Desk
Part Three: Communicating in the Small Group
11. Groups and Teams: Decision Making and Problem Solving
12. Leading Others and Resolving Conflict
Part Four: Communicating to the Public
13. The Speaker and the Audience: The Occasion and the Subject
14. Developing Your Speech: Supporting Your Ideas
15. Designing Your Speech: Organizing Your Ideas
16. Delivering Your Speech: Presenting Your Ideas
17. Informative Speaking
18. Persuasive Speaking
Appendix: Mass Communication and Media Literacy
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