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Concepts In Strategic Management And Business Policy, 15e (pb) by Wheelen
Essentials Of Strategic Management 3e(pb)2003 by Wheelen
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  SPECIFICATION
CONCEPTS IN STRATEGIC MANAGEMENT & BUSS POLICY 9e(pb)2008
Author: THOMAS L. WHEELEN
ISBN: 9788177581911
Year: 2008
Publisher: PEARSON EDUCATION ASIA
Category: STRATEGIC MANAGEMENT
Edition: 9
Format: Paperback
Language: English
Pages: 334
 ABOUT THE TITLE
Strategic Management and Business Policy offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field- from competitive strategy and industry analysis to environment trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
Salient Features:
• Corporate Governance text rewritten incorporating measures on Indian Corporate Governance.
• Strategic Practice Exercise will be based on Indian context.
• Given examples in the chapters replaced with suitable Indian examples wherever necessary.
• Many case studies and examples of reputed companies like National Highways Authority of India Nirma Industries Asian Paints Hindustan Lever Infosys are given.
• Issues on technology and innovation SMEs and not-for-profit organizations in the light of policy changes in India having strategic implications with suitable Indian examples incorporated.
Author:
Thomas L. Wheelen / J. David Hunger and K. Rangarajan
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