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  SPECIFICATION
DYNAMICS OF MASS COMMUNICATION MEDIA IN THE DIGITAL AGE WITH
Author: JOSEPH R. DOMINICK
ISBN: 9780071070614
Year: 2010
Publisher: MCGRAW-HILL EDU (INDIA) PVT LTD.
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 10
Format: Paperback
Language: English
Pages: 457
 ABOUT THE TITLE
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non majors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

Joseph R. Dominick, University of Georgia

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 TABLE OF CONTENTS
Part I: The Nature and History of Mass Communication
Chapter 1: Communication: Mass and Other Forms
Chapter 2: Perspectives on Mass Communication
Chapter 3: Historical and Cultural Context
Part II: Media
Chapter 4: Newspapers
Chapter 5: Magazines
Chapter 6: Books
Chapter 7: Radio
Chapter 8: Sound Recording
Chapter 9: Motion Pictures
Chapter 10: Broadcast Television
Chapter 11: Cable, Satellite and Internet Television
Chapter 12: The Internet and the World Wide Web
Part III: Specific Media Professions
Chapter 13: New Gathering and Reporting
Chapter 14: Public Relations
Chapter 15: Advertising
Part IV: Regulation of the Mass Media
Chapter 16: Formal Controls: Laws, Rules, Regulations
Chapter 17: Ethics and Other Informal Controls
Part V: Impact of the Media
Chapter 18: The Global Village: International and Comparative Media Systems
Chapter 19: Social Effects of Mass Communication
Glossary
Index
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