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  SPECIFICATION
DYNASTIES: FORTUNE & MISFORTUNE IN THE WORLD'S GREAT FAMIL
Author: DAVID S. LANDES
ISBN: 0670885312
Year: 2006
Publisher: PENGUIN BOOKS LIMITED (UK)
Category: BUSINESS & PROFESSIONS
Edition: 1
Format: Hard Cover
Language: English
Pages: 380
 ABOUT THE TITLE
In Dynasties award-winning historian David Landes scrutinizes powerful family businesses in Europe Japan and America to determine what factors can cause a dynasty to flourish or fail. Drawing on his immense knowledge of economic history Landes offers a startling new reading of dynastic business history. He provides fascinating insights into business legends like the brilliant but difficult John D. Rockefeller who became the richest man in the America of his day yet at the height of his wealth paid his children ten cents to sharpen pencils and wore his suits until they shone or Henry Ford maker of the famous Model T motor car who shunned university graduates and put a former floor-sweeper in charge of his research lab. The life stories of these remarkable individuals contain all the drama and passion expected when extraordinary money power and kinship interconnect and are essential reading for anyone with an interest in business and world history. AUTHOR: David S. Landes
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 TABLE OF CONTENTS
Pt. 1 Banking
1 The Barings : the rise of modern banking 13
2 The Rothschilds : persistence, tenacity, and continuity 37
3 The Morgans : from family dynasty to the partnership of strangers 75
Pt. 2 Automobiles
4 Ford : wheels for everyone 117
5 The Agnellis and Fiat : the Latin pattern 153
6 Peugeot, Renault, and Citroen : French car dynasties 168
7 Toyoda : Toyota and the rise of automobiles in Japan 194
Pt. 3 Treasures of the earth
8 The Rockefellers : luck, virtue, and piety 217
9 The Guggenheims : treasures of earth and sky 246
10 The Schlumberger saga : brains, luck, and good timing 261
11 The Wendel : nobility and industry 274
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