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  SPECIFICATION
FACE THE MEDIA: THE COMPLETE GUIDE TO GETTING PUBLICITY &
Author: BYRNE
ISBN: 817476450X
Year: 2003
Publisher: UBS PUBLISHERS' DISTRIBUTORS LIMITED
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 2
Format: Paperback
Language: English
Pages: 142
 ABOUT THE TITLE
More and more companies need to be media-wise. And as an individual you can enhance your own reputation by performing well in the media spotlight. With this book you will know exactly what to do to get great media coverage. It reveals what makes news and how you can be asked back again and again so that media appearances are part of your competence. Written in an easy-to-follow style face the media offers plenty of checklists & short guides for busy senior managers. illustrations include a partial transcript of a radio interview press releases actually received in BBC newsrooms & ways to target programmers for coverage of issues.
AUTHOR:
JUDITH BYRNE
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