Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay Customer Feedback
Search Item
LOGIN / REGISTER ADVANCE SEARCH
SEARCH     
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Guinness
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
CATALOGUES
  PARAMOUNT GENERAL 2017
  PRE-PRIMARY & PRIMARY 2017
  SECONDARY 2017
  MEDICAL BOOKS 2018
Untitled Document
Special Offer
Free Delivery in Pakistan
Untitled Document
PARAMOUNT BOOKS
TOP TITLES
THE MUSICAL PEOPLE
PATHWAYS: WRITINGS ON PAKISTAN, INDIA-PAKISTAN RELATIONS, MEDIA, BOOK REVIEWS, MISCELLANY 2010-2015
APNI ZAMEEN KI TALASH (hb)2015
SIPAH GIRI SAY SAFARAT KARI TAK (hb) 2015
DIPLOMATS AND DIPLOMACY: STORY OF AN ERA: 1947-1987, 2e (hb) 2015
ILM, ISHQ AUR INQILAB: SHAIRI KI ZABAN MAIN
HOME THOUGHTS FROM ABROAD: TIME TO SPEAK OUT
HOME THOUGHTS FROM ABROAD: TIME TO SPEAK OUT
COULDN'T HAVE BEEN BETTER: MY LIFE STORY (hb) 2015
DESTINY TO DESPAIR (hb) 2015
Paramount General Interest
All Paramount Books
Untitled Document
BEST OF 2016
CHINESE MADE EASY: SPOKEN CHINESE IN 100 LESSONS CHINESE/ ENGLISH/URDU, 2e (pb) 2014
CAMBRIDGE IGCSE® MODERN WORLD HISTORY OPTION B, THE 20th CENTURY (pb) 2013
STORIES OF OURSELVES (pb)
THE BOOK THIEF (pb)
APNAY BACHAY KO WAQAI ZAHEEN BANAIYE (pb) 2017
APNAY BACHAY KO WAQAI ZAHEEN BANAIYE (pb) 2017
CAMBRIDGE INTERNATIONAL AS AND A LEVEL MATHEMATICS: PURE MATHEMATICS 1 COURSEBOOK REVISED EDITION (pb)2016
SAISON 1 A1+ CAHIER D ACTIVITES CD AUDIO INCLUS
SAISON 1 A1+ METHODE DE FRANAIS CD AUDIO INCLUS
ZOOM 1 METHODE DE FRANCAIS (pb) 2012
Untitled Document
NEW ARRIVALS
FULL BLAST! LEVEL B1+ INTERMEDIATE STUDENT'S BOOK (pb)
FULL BLAST! LEVEL B1+TEACHER'S BOOK (pb)
VERSION ORIGINALE 1-ILVE DE 1'ELEVE+CD+DVD (NIVEAU A1) (pb)2009
POURQUOI PAS! LIVRE DE' ELEVE+CD 1 (NIVEAU A1) (pb)2008
VERSION ORIGINALE 1-ILVE DE 1'ELEVE+CD+DVD (NIVEAU A1) (pb)2009
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ENGLISH LANGUAGE: COURSEBOOK (pb)2014
CAMBRIDGE INTERNATIONAL AS AND A LEVEL MATHEMATICS MECHANICS 1AND 2 PRACTICE BOOK (pb) 2014
KAHAVATOAN KI DICTIONARY 4e(hb)
KAHAVATOAN KI DICTIONARY 4e(hb)
CAMBRIDGE PRIMARY MATHEMATICS: STAGE 3 TEACHER'S RESOURCE W/CD (pb)
Untitled Document
SPECIAL PRICES
DB: AS MATHS (pb)2002
THE OTHER SIDE OF ISRAEL (hb)2005
THE TIMES 2005 MAP OF THE WORLD
DB: AS MATHS (pb)2002
AR: GCSE MATHS (W/CD) (pb)2004
EDGE OF BATTLE (pb)2006
GCSE EDEXCEL MATHS (pb)
CAMBRIDGE IGCSE MATHEMATICS (W/CD) (pb)2006
AMBLING INTO HISTORY: THE UNLIKELY ODYSSEY OF GEORGE W. BUSH (pb)2003
STATECRAFT: STRATEGIES FOR A CHANGING WORLD (pb)2002
Untitled Document
URDU BOOKS
HAYAT KE MAKHFI ZAVIEH (pb) 2014
SABZ-O-SUFAID HILALI PARCHAM KAY MUHAFIZ-O-SHUHDA (hb)
SABZ-O-SUFAID HILALI PARCHAM KAY MUHAFIZ-O-SHUHDA (hb)
SAWERA 90: ADAB, ART, CULTURE
SHIKASATA JAMHURIYAT: TEEN MAZAMEEN (hb)
FAQEER NAGRI (W/CD) (hb)
SEHATMAND AUR LAMBI ZINDAGI KAY LIYE 10 REHNUMA USOOL (hb) 2013
NA-MARDI (hb) 2013
BREAST CANCER (hb) 2013
BREAST CANCER (hb) 2013
Untitled Document
MOST POPULAR
HOW TO DEVELOP SELF CONFIDENCE FOR SUCCESS (pb)2006
NATURE CURE FOR COMMON DISEASES (pb)2006
HOW TO SOLVE YOUR PROBLEMS (pb)2002
MAKING YOUR OWN WILL (pb)1999
MUKHTASAR TAREKH FALSAFA-E-YUNAN (hb)2005
SECRETS FOR SEC SCHOOL TEACH: HOW TO SUCCEED IN YOUR FIRST Y
WHATS LIBERAL ABOUT THE LIBERAL ARTS: CLASSROOM POLITICS AND "BIAS" IN HIGHER EDUCATION (pb)2008
NATURAL RELIEF FOR ANXIETY: COMPLEMENTARY STRATEGIES FOR EASING FEAR, PANIC AND WORRY (pb)2005
PRINCIPLES OF REPRESENTATIVE GOVERNMENT, THE (pb)1997
COMING TO ENGLAND (pb)1997
FREE NEWSLETTER
Join our mailing list to receive newsletter
 
Book Visit:
Refer to a Friend
Untitled Document
 PRICE INFORMATION
List Price: INR 499.00
Our Price: PKR 973.00 (US$ 9.36)

Note: The prices here are applicable only for our Retail customers. Libraries, Institutions and International customer can check the ‘List Price’ option.
SimilarAuthorItemsAuthor
ISBNSpecification
 SPECIFICATION
FOR GOD'S SAKE: AN ADMAN ON THE BUSINESS OF RELIGION (hb)2014
Author: PARAMESWARAN
ISBN: 9780670087242
Year: 2014
Publisher: PENGUIN BOOKS INDIA
Category: GENERAL INTEREST  >-- RELIGION  >-- RELIGION Untitled Document
Edition: 1
Format: Hard Cover
Language: English
Pages: 272
 ABOUT THE TITLE
Ambi Parameswaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:

• Why has the bindi disappeared from advertisements?
• How did Akshaya Trithaya become such a big deal?
• What makes Lord Shiva so cool?
• How did a Chennai-based department store start the New Year Sale phenomenon?
• Are Muslims more open-minded shoppers?
• Why do people who have no interest in using an MBA degree still get an MBA degree?
• How did the Manusmriti do a disservice to Hindu women?
• What can Harvard Business School learn from the Kumbh Mela?

Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

Author: Ambi Parameswaran has spent a large part of his 35-year working career in advertising at DraftFCB Ulka where he is currently Executive Director and CEO. He has authored/co-authored six books on topics ranging from brand building and advertising to consumer behaviour; he also has been a columnist for some leading business newspapers.
Untitled Document SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
Essence Of The Hindu Religion: With An Introduction To The Vedas And Yoga by Anand
History+for Edexcel A Level: Religion And The State In Early Modern Europe (pb)2015 by Bunce
Islam And The Wisdoms Of Asian Religions (pb) 2013 by Cheng
Religion And Change In Modern Britain (pb)2012 by Woodhead
Religions And Communities Of India (pb)2001 by Chopra

Sterling Dictionary Of Religion, The (pb)1999 by Sharma
World Religions (pb)2007 by Matthews
SameCategoryBooks
 BOOKS OF THE SAME CATEGORY
The First Muslim: The Story Of Muhammad (pb) 2014
The First Muslim: The Story Of Muhammad (pb) 2014
Paish-e-khidmat-e-rasool (pbuh) (hb)
Notable Muslims (pb)2007
In The Spirit Of St. Francis And The Sultan: Catholics And Muslims Working Together For The Common Good (pb)
Secularism Revised: Arab Islam, Religious Freedom, And Equidistance
Knowledge Of The Hereafter
Islam And The Wisdoms Of Asian Religions (pb) 2013
No God But God: The Origins, Evolution And Future Of Islam (pb) 2006
Nehj Ul Balagha (hb)
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
Session Order View Right Pane LeftCategory
GENERAL INTEREST
AERONAUTICAL
. Aeronautical / Aviation
ARCHITECTURE
. Architecture
BIO / AUTOBIOGRAPHIES
. Bio / Autobiographies
COOKERY
. Cookery
ENGLISH LANGUAGE
. English Language
. Letters And Essays/ Applications
EXAMINATIONS
. Gre/ Gmat/ Sat
FOREIGN LANGUAGES
. Foreign Languages
GARDENING
. Gardening
GENERAL FICTION
. Classics
. General Fiction
GENERAL INTEREST
. Art / Fashion / Painting
. General Interest
. Mind / Body / Spirit
GENERAL KNOWLEDGE / I.Q.
. General Knowledge / I.q.
HANDICRAFT
. Handicraft
HEALTH / PHYSICAL FITNESS
. Health/ Physical Fitness
HERBAL/ HOMEOPATHY
. Herbal/ Homeopathy
HISTORY
. History
HUMOR
. Humor
INTERIOR DESIGN
. Interior Design
ISLAM
. Autobiographies
. Hadith / Prayers
. History
. Muhammad (pbuh)
. Philosophy
. Quran
. Women In Islam
LITERATURE
. Literature
MAPS AND ATLASES
. Maps And Atlases
MATHEMATICS
. Mathematics
MILITARY HISTORY / WAR
. Military History / War
MOUNTAINEERING
. Mountaineering
MUSIC/ FILM
. Music /film/ Tv/ Drama
NON-FICTION BOOKS
. Non-fiction Books
PAKISTAN
. Pakistan
PALMISTRY / NUMEROLOGY / ASTROLOGY/ ASTRONOMY
. Palmistry / Numerology / Astrology/ Astronomy
PHILOSOPHY
. Philosophy
PHOTOGRAPHY
. Photography
POETRY
. Poetry
POLITICS / CURRENT AFFAIR / INTERNATIONAL RELATION
. Politics / Current Affair / International Relation
PSYCHOLOGY
. Psychology
QUOTATIONS
. Quotations
REFERENCE
. Reference
RELIGION
. Religion
RUGS AND CARPETS
. Rugs And Carpets
SELF HELP
. Self Help
SPORTS / HOBBIES / GAMES
. Sports / Hobbies / Games
TEACHING AID
. Teaching Aid
TRAVEL / TOURIST PICTORIAL
. Travel/tourist Pictorial
WILD LIFE / BIRDS / ANIMALS
. Wild Life / Birds / Animals
WOMENS INTEREST
. Health/beauty Care
. Home Economics
. Jewellery
. Parenthood/child Birth And Care
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING
BOOKS OF SUBSTANCE (DAWN BOOKS & AUTHORS)
MR AND MRS. JINNAH: THE MARRIAGE THAT SHOOK INDIA
JASMINE AND JOURNEYS: THE LIFE QUEST OF A SOUTH ASIAN WOMAN
THE SPY
Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2015
Email: info@paramountbooks.com.pk
Facebook Paramount Books Twitter ParamountB
Branches & Outlets - Karachi    Islamabad   Lahore   Peshawar   Faisalabad   Hyderabad   Abbotabad
    555