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MASS MEDIA AND CONTEMPORARY SOCIAL ISSUES (hb)2010
Author: S. K. SIKKA
ISBN: 9788178845470
Year: 2010
Publisher: NCBA EXPORTS PRIVATE LIMITED
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 1
Format: Hard Cover
Language: English
Pages: 272
 ABOUT THE TITLE
The mass media have an important role in modern society as the main channel of communication. The stronger and more purposeful the communication channels, the more development the countries and vice versa.
Media today is the product of over three decades of teaching the introductory course, talking to colleagues around the country about course trends and issues in the sholarly and popular press.
S. K .SIKKA
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 TABLE OF CONTENTS
Contents, 1 Introduction, 2 Contribution of Media in Society, 3 Television an Effective Communication Channel, 4 Information and News Broadcasting, 5 Religions Revivalism Through Media, 6 Control in the Media, 7 Media and Social Change, Bibliography, Index.
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